What Do You Do During the Down Times?

Jazzin' by Brian Jones

Artists have a lot of down time between shows, when customers are scarce, and it can be scary. The thing to remember is that down time is just part of the business, and you can use that time to do several things:

• Review your sales strategy for the next few months.
• Contact old customers and invite them to come back.
• Create new pieces to sell.
• Read that book you have been putting aside forever.
• Try out a new technique.
• Look for new income streams.
• Look for new wholesale venues.
• Research new shows that you have not tried yet.
• Take a class.
• Tutor individuals in your craft.
• Investigate new online sites to sell your work.
• Have a picnic.
• Make a list of things to do in your down time.

This way you will get something accomplished besides waiting during your down time.

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