Business Cards are Essential

Do you have a business card? Well, you should. Business cards are a very low-cost investment into your own business that you can hand out to people without feeling like you are spending an arm or a leg.

Each card you hand out is a conduit from you to the person you give it to and to all of their friends and acquaintances. So first of all, get business cards. I highly recommend ordering them from a printer instead of printing them yourself. You can always tell if a card has been printed by the person themselves because of the edges of the card. So unless you have no other choice, get your cards printed.

Here are three reputable companies that you can order from online:

1. VistaPrint. VistaPrint is always offering discounts and freebies, and probably are the cheapest business card company.

2. Jakprints. Jakprints is an excellent company who happens to be based here in Cleveland. Their work is superb, and they have excellent customer service.

3. Moo Cards. Moo Cards is a company that specializes in fun, lively business cards, stickers, and mini-cards. You can get a different image on each card if you want.

Okay, now you have business cards. What do you do with them?

1. Do not hand them out to everyone that comes along. Ask them if they would like a business card, then give it to them.

2. If someone asks for one, give it to them.

3. If someone asks for your contact information, just give them a business card.

4. If someone orders from you, make sure to give them a business card.

5. If you have a hairdresser, give them a couple business cards.

6. Give them to your friends and relatives if they may talk about your business to their friends.

You never know when a connection from a card will be of benefit to you. For instance, I often recommend artists or vendors to other people even if I do not use them. Sometimes years after the initial contact.

Think of every card you give out as a winged messenger letting people know you exist. I just bought 5000 cards for about $150. If I make one or two sales, I will pay for the cards, but I now have 5000 potential customers that I can hand the cards to. If each card averages only a $1 sale, I still have profited $4850 from this purchase.

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