How are You Getting the Word Out?

I frequently like to read Seth Godin's blog. For those of you who don't know who Seth Godin is, he is a marketing guru and has written several books on the topic. His latest post, Who spreads your word?, is apropos to any business, but really topical to any entrepreneur who is looking for word of mouth advertising. Word of mouth is free, and the best way to get the word out for your business.

What Seth is saying here, and I recommend you read his post all the way through, is who are the people that you think will talk about your business to other interested people?

This question is very important to working artists. We need to know who our target market is, and who will talk to them about what we are selling.

As Seth says, "In order for an idea to spread, someone has to do the spreading." Who is doing the spreading for your art business?

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